Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

27 Ways to Get the Best Out of Your Metrics
A Beginner’s Guide to Balanced Scorecards
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5 Important Call Centre Metrics to Improve Agent Performance
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The Best Metrics for Contact Centre Performance Tracking
Stop Using Average Handling Time (AHT) and Increase Customer Satisfaction
Video Image: Beware of Watermelon Metrics
What Are Watermelon Metrics?
The seven deadly sins of measurement
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10 Metrics to Help You Measure the Customer Experience
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Anatomy of a Good Call – Measurement
Video Image: Why FCR Matters and How to Measure It
Why FCR Matters and How to Measure It
Do You Know the Best Way to Measure Call Centre Quality?
50 Ideas to Transform Your Contact Centre
6 Key Metrics for Your Call Centre Dashboard
Service level agreement in large letters with a lady using technology next to it
How to Set Up a Service Level Agreement (SLA) for Your Contact Centre
What to Measure and Manage in your Call Centre
How to Get More From Your Customer Satisfaction (CSat) Scores
Why Is Measuring Customer Satisfaction So Important?
Chalk loudspeaker and inscription scorecard on black chalkboard
What Is a Call Centre Scorecard?
Top tips for using MI in the contact centre
Video Image: Call Centre Metrics – 10 Experts Share Their Favourite Advice
10 Expert Tips for Call Centre Metrics
Average Handling Time (AHT) vs Customer Experience
Morris Pentel, A customer experience expert, talks on the contact centre podcast on 'is it time to rethink your call centre metrics?'
Podcast: Is It Time to Rethink Your Call Centre Metrics?
A photo of someone analyzing data
An Introduction to Customer Data Analysis
Is Customer Effort the Best Metric?