Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

Survey chapter - technology, metrics, channels and more 2023
Latest Trends in Technology, Metrics, and Channel Choice
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An Introduction to Contact Centre KPIs and KPAs
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50 Expert Tips to Improve Contact Centre WFM
How Do I… Remove Average Handling Time (AHT) as an Agent Target?
The Best KPIs to Use in Your Call Centre
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Is AHT in Conflict With FCR?
How to Measure Sentiment in the Contact Centre
Call and Contact Centre Questions: Key Metrics to Include In the SOW
Key Metrics to Include In the SOW
Have Service-Level Stats Outlived their Sell-by Date?
Are You Displaying the Right Metrics on your Wallboards?
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How to Use Inbound Call Centre Metrics to Drive Performance
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What I’ve Learned About Running a Call Centre – 5 Critical Factors
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Tips to Reduce Repeat Contacts
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Get Ahead of KPI Fluctuations in Your Contact Centre
How to Calculate… Net Promoter Score
2020 Survey Report: Is Your Contact Centre Delivering Exceptional Customer Service?
Contact Centre Metrics: 2020 Survey Results
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Contact Centre Benchmarking vs. Balanced Scorecard: Which Is Best?
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Managing Seasonal Intake – Your Questions Answered
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How to Calculate Customer Effort
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Key Performance Indicators (KPIs) Are Damaging Employee Engagement
The Best Ways to Benchmark Your Contact Centre
Designing a single contact centre metric to improve performance
What’s Next With… Contact Centre Metrics?
NetPromoter vs Customer Effort – Which is Best?