Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

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Anatomy of a Good Call – Measurement
Video Image: Why FCR Matters and How to Measure It
Why FCR Matters and How to Measure It
Do You Know the Best Way to Measure Call Centre Quality?
50 Ideas to Transform Your Contact Centre
6 Key Metrics for Your Call Centre Dashboard
Service level agreement in large letters with a lady using technology next to it
How to Set Up a Service Level Agreement (SLA) for Your Contact Centre
What to Measure and Manage in your Call Centre
How to Get More From Your Customer Satisfaction (CSat) Scores
Why Is Measuring Customer Satisfaction So Important?
Chalk loudspeaker and inscription scorecard on black chalkboard
What Is a Call Centre Scorecard?
Top tips for using MI in the contact centre
Video Image: Call Centre Metrics – 10 Experts Share Their Favourite Advice
10 Expert Tips for Call Centre Metrics
Balance concept
Average Handling Time (AHT) vs Customer Experience
Morris Pentel, A customer experience expert, talks on the contact centre podcast on 'is it time to rethink your call centre metrics?'
Podcast: Is It Time to Rethink Your Call Centre Metrics?
A photo of someone analyzing data
An Introduction to Customer Data Analysis
Is Customer Effort the Best Metric?
Contact Centre Metrics: Are You Measuring the Right Things?
Video Image: Improve Your Net Promoter Score (NPS)
How to Improve Your Net Promoter Score (NPS)
Question marks printed on white cards are suspended by strings on a blue background
25 Ways to Improve Your Customer Satisfaction Surveys
Important Contact Centre metrics
The Most Important Contact Centre Metrics
Pointing finger for blame concept
Don’t Blame the Contact Centre
RFT concept man holding a check icon with thumb up
What Is Right First Time (RFT)?
Benchmarking and market leader concept. Manager (businessman, coach, leadership) draw graph with three lines, one of them represent the best company in competition.
Contact Centre Benchmarking – How to Get More From Your Metrics
What I've Learned - Chris Merricks
What I’ve Learned From Working in a Contact Centre – Stats Don’t Motivate Everyone