Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

Contact Centre Metrics: Are You Measuring the Right Things?
Video Image: Improve Your Net Promoter Score (NPS)
How to Improve Your Net Promoter Score (NPS)
Question marks printed on white cards are suspended by strings on a blue background
25 Ways to Improve Your Customer Satisfaction Surveys
Important Contact Centre metrics
The Most Important Contact Centre Metrics
Pointing finger for blame concept
Don’t Blame the Contact Centre
RFT concept man holding a check icon with thumb up
What Is Right First Time (RFT)?
Benchmarking and market leader concept. Manager (businessman, coach, leadership) draw graph with three lines, one of them represent the best company in competition.
Contact Centre Benchmarking – How to Get More From Your Metrics
What I've Learned - Chris Merricks
What I’ve Learned From Working in a Contact Centre – Stats Don’t Motivate Everyone
Top Customer Service Strategies – No 8. Use Tools with Caution
7 Deadly Sins of WFM
Call center operator in wireless headset with microphone using computer
The Top 5 Agent Performance Metrics
A photo of glittery stars
The Best Way To Measure Call Centre Quality Assurance Metrics
A man holds a smiley face cut out
5 Great Methods to Improve Your Customer Satisfaction Score
Video Image: How British Gas Are Using Metrics in Their Contact Centre
How British Gas Transformed Their Call Centre Metrics
The best ways to collect customer feedback
Top Customer Service Strategies – No 9. Measure Your Performance
19 Predictions for the Future of the Contact Centre
What Should a Future Performance Management System Look Like?
A graph showing the answers to the question "Which is the most important measure of success for you" with the answers of 7%-customer effort score, 23%-first contact resolution, 47%-customer satisfaction, 11%-net promoter score, 12%- average handle time
Customer Satisfaction is Deemed the Most Important Measure of Success
Recorded Webinar: Metrics that Matter
hand measure
12 Tips to Improve your Contact Centre Metrics
Recorded Webinar: The Best Metrics for your Contact Centre
chess piece strategy
35 More Tips to Improve your Contact Centre Strategy
What is the best metric for your contact centre?