Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

50 Ideas to Transform Your Contact Centre
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Top 10 Smart Call Centre Goals
27 Ways to Get the Best Out of Your Metrics
Average Handling Time (AHT) vs Customer Experience
Why Queuing Isn’t Just About the Numbers
Holacracy: The Latest Trend in Customer Service
Recorded Webinar: Contact Centre Metrics (2015)
How Do I… Remove Average Handling Time (AHT) as an Agent Target?
22 Ways to Improve First Contact Resolution
10 Ways YOU Can Save the Reputation of the Contact Centre
25 Ways to Improve Your Contact Centre
NetPromoter vs Customer Effort – Which is Best?
24 Ways to Improve Your Contact Centre Measurements
What is the best metric for your contact centre?
Recorded Webinar: The Best Metrics for your Contact Centre
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12 Tips to Improve your Contact Centre Metrics
chess piece strategy
35 More Tips to Improve your Contact Centre Strategy
Is Customer Effort the Best Metric?
Recorded Webinar: Metrics that Matter
A graph showing the answers to the question "Which is the most important measure of success for you" with the answers of 7%-customer effort score, 23%-first contact resolution, 47%-customer satisfaction, 11%-net promoter score, 12%- average handle time
Customer Satisfaction is Deemed the Most Important Measure of Success
Designing a single contact centre metric to improve performance
What Should a Future Performance Management System Look Like?
The seven deadly sins of measurement
Top Customer Service Strategies – No 9. Measure Your Performance