According to our poll, only one in 20 contact centres segment their customers by age.
The most popular method to do so is instead by contact reason, which 39% of contact centres do.
Poll – How do you segment your customers today? – answers
- By Value 26%
- By Demographic 15%
- By Geography 15%
- By Contact reason 39%
- By Age 5%
Source: Call Centre Helper Webinar: 7 Clever ways to Improve Customer Service Sample size – 111