Only 5% of Contact Centres Segment Their Customers by Age

According to our poll, only one in 20 contact centres segment their customers by age.

The most popular method to do so is instead by contact reason, which 39% of contact centres do.

Poll – How do you segment your customers today? – answers

• By Value    26%
• By Demographic    15%
• By Geography    15%
• By Contact reason    39%
• By Age    5%

Source: Call Centre Helper Webinar: 7 Clever ways to Improve Customer Service     Sample size – 111