Articles - Call Routing

Call routing determines how efficiently customers reach the right advisor or department, shaping the overall experience. This collection of expert insights, system guidance, and real-world examples explores how to design and optimise routing strategies that balance speed, accuracy, and fairness. Learn how to use skills-based routing, IVR integration, and intelligent automation to handle calls more effectively. The resources also explain how routing analytics can reveal bottlenecks and support better scheduling, performance, and customer satisfaction.

How to Introduce Multi-Skilling into the Contact Centre
How Do I… Manage and Schedule Multi-Skilled Agents?
A mobile phone with people icons
What Is Call Routing?
Human and robot working together
4 Ways Humans and AI Can Deliver Smarter, More Empathetic CX Together
Blurred contact centre employees at desks
Need to Reduce Call Transfers? Try These Approaches
Women drawing a red arrow through a maze from one end to the other - call routing concept
10 Call Routing Strategies That Actually Work
Routing concept with icons and map points and path
Enhance FCR With Smart Routing
Video Image: 5 Ways Smart Routing and AI Improve Contact Centre Efficiency
5 Ways Smart Routing and AI Improve Contact Centre Efficiency
Video Image: Ways to Reduce and Improve Call Transfers
Ways to Reduce and Improve Call Transfers
Video Image: How to Get Calls to the Right Agent, First Time
How to Get Calls to the Right Agent, First Time
Video Image: Tips to Improve Call Abandonment Rates
Tips to Improve Call Abandonment Rates
Video Image: Two Strategies to Improve First Contact Resolution (FCR)
Two Strategies to Improve First Contact Resolution (FCR)
Human and technology collaboration concept with robot and human hand reaching for each other
10 New Ways Tech Is Helping Agents Right Now
Empathy concept with head shape and lightbulb connected to heart
What’s Really Ruining Empathy in Customer Service?
Understanding Queue Positions
Illustration of people moving a mountains - concept of overcoming a challenge
Contact Centre Performance Challenges and How to Fix Them
string pin route
What is Conditional Routing?
What Is a Lost Call and Why They Matter
How to Design a Contact Centre for Impatient Customers
Broken concrete bridge - broken process concept
Key Signs of Broken Processes (and How to Fix Them)
A Guide to Call Routing in the Contact Centre
A picture of someone experiencing the virtual technology world
Call Centre Software: What Should You Be Looking Out For?
How Do I… Reduce Call Queuing Time?
frustrated girl at typewriter
Mistakes to Avoid… Call and Contact Routing