Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

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Using Gamification to Increase Contact Centre Engagement
How Can These Four Technologies Reduce Costs in the Contact Centre?
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6 Ideas for Customer Journey Mapping
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Customer Service at the Expense of Customer Loyalty: A Leadership Primer
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Does Self-Service Really Reduce Call Volumes?
11 Tips to Create and Maintain Loyal Customers
How to Win More Client Projects for Your Outsourced Contact Centre or BPO
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Going the Extra Mile for Customer Service
Five Ways to Win With Email Customer Service
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How Leaders Can Harness Tacit Knowledge to Maximum Effect
There’s Nothing Funny About Customer Service – or Is There?
10 Contact Centre Technology Predictions for 2017
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How to Calculate Customer Effort
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Call Centre Abbreviations to Speed up Wrap Time
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The Role of Technology in Creating a Culture of Adaptability
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Are You Ready for the Toughest Generation of Customers yet: Generation Z?
Signposting – Reduce Your Average Handling Time (AHT) by 15 Seconds
Failure Demand – Reducing Cost and Improving the Customer Experience
The Emotional Side of Customer Experience
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Is Your Music on Hold Turning Off Your Customers?
Create and Maintain a Positive Culture
How to Get Skilled in Creating a Business Case
Create Room to Breathe Instead of Making Knee-Jerk Reactions
Stop Blindly Obsessing Over Efficiency