Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

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7 Key Ideas for Winning Customer Loyalty
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An Introduction to… Total Experience (TX)
How Can CX Improve the Contact Centre?
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10 Ways to Make Customers Feel More Valued
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What’s the Best Way to Reward Customers for Their Feedback?
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10 Essential Building Blocks for Earning Customer Trust
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18 Powerful Tactics to Jump-Start Your Customer Service Excellence
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What It Really Takes to Deliver Luxury Customer Service – With Examples
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Call Volumes Up? Here’s What You Can Do About It
12 Top Tips to Reduce Inbound Call Volumes
21 Practical Techniques to Boost Customer Satisfaction in Six Weeks
The Best Contact Centre Survey Questions to Ask
Call Center Quality Assurance
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How to Deal With Frustrated Customers – And Make Them Happy
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How to Design an Escalation Matrix for Call Centre Agents
what should a cvp look like
What Should a Customer Value Proposition Look Like?
How Do I Calculate… Cost per Call?
How to Implement a Mystery Shopping Program
How to Set Up a New Customer Service Centre – The Checklist
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How to Improve Your Customer Service With Emotional Intelligence
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Multilingual Customer Support: Here’s What You Need to Know
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19 Contact Centre Queueing Strategies
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Next-Issue Avoidance – Techniques to Avoid Getting Repeat Calls
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18 Characteristics of Great Customer Service