Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Call Centre Furniture
A picture of cartoon people moving stars
19 Reasons Why Collecting Customer Feedback Is Important for Your Organization
Illustration of a happy person and a frustrated one
Are You Listening to Your Customers or Irritating Them?
6 on green vegetation
6 Ideas for Customer Journey Mapping
Is Reducing Average Handling Time (AHT) a Good Idea?
The New Rules for Good Customer Service
Business certification: knowing your ISOs from your Six Sigmas
A photo of a "new mindset, new results" book
Developing Mindsets for Customer Service Success
Call blending
How to balance customer service with efficiency
How and Where to Get Benefits From Customer Feedback
Five Ways to Win With Email Customer Service