Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Call blending
Benefits of outbound
Dialler Strategy
6 Steps to Improve the Customer Experience
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Treating every call like it’s the first
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Watch out, there’s a customer about!
Measuring customer satisfaction and driving behaviour
What to Measure and Manage in your Call Centre
Net Promoter Score and How it can Improve your Call Centre
The “Hard Times” customer retention guide
Creating a Culture of Customer Service in Your Call Centre
Why quality equals efficiency when times are tough
Building a virtual call centre
Customer Experience Management (CEM) Explained
The Art of Listening
How to improve your training department
Homeworking Special
Is there a place for video in the contact centre?
Is it Time to Invest in Your People?
How to balance customer service with efficiency
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Seven Ways to Improve Efficiency in Your Contact Centre
A tried and tested technique to improve customer service satisfaction
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Celebrating National Customer Service Week
Ensuring partner organisations follow your example