Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

7 Ideas for Proactive Customer Service
Debunking the Customer Effort Score
The Right Contact Centre Opening Hours with two clocks with a question mark and lightbulb
Finding the Ideal Opening Hours for Your Contact Centre
Person not accepting no on phone
How to Deal With Customers Who Don’t Take No for an Answer
A picture of hands possessively guarding a series of coloured pawns
Training Your Team to Take Ownership
Customer Service Agents With Headsets Working In A Call Center
16 Ways to Reduce AHT – Without Damaging the Customer Experience
The Best Ways to Improve First Contact Resolution
CX and feedback concept on autumn leaves green, yellow & red
Building a Customer Experience Audit
Words bad news surrounded by paper balls
How to Deliver Bad News in Customer Service
A note with I'm sorry, and marshmallows on a light
How to Write a Customer Apology Letter – With an Example
Email icons and person on laptop
Perfect Your Automated Customer Service Emails
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Why Immersive Experiences Are the Future of CX
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Stay on Top of Social Media Like a CX Pro
Finding the balance concept with a circle and square on a scale
Balance Automation and Personalization in CX
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Top Tactics to Improve First Contact Resolution (FCR)
Social media concept with person holding phone with icons
How to Handle Customer Privacy on Social Media
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3 Better Ways to Measure Customer Patience
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5 Pitfalls of Social Media Customer Service
Call centre employee looking at computer with padlock
7 Methods to Verify the Identity of Your Callers
Person with phone and video screens
The Secrets to Effective Customer Self-Help Videos
The words customer journey map on a board with numbered circles
10 Ways to Go Deeper With Customer Journey Mapping
Empathy concept with head shape and lightbulb connected to heart
What’s Really Ruining Empathy in Customer Service?
Customer on laptop with reviews and icons
Everything You Need to Know About Level Zero Support
Customer complaints concept with person showing dissatisfaction
Use Customer Complaints to Your Advantage