Articles - Language

The language used in customer interactions can have a huge impact on how every conversation feels and how successful it is. This collection of expert insights, training materials, and real-world examples explores how to use language to create clarity, warmth, and confidence in the contact centre. Discover how tone, phrasing, and vocabulary choices affect customer perception and outcomes. There are also resources on avoiding negative language, adapting communication styles, and coaching advisors to sound natural and authentic across every channel.

The Best Words to Rescue an Unhappy Customer Experience
It is Most Common for an Agent to Address the Caller as Mr/Mrs…
How Can Agents Sound More Authentic?
7 Ways to Deal With an Angry Customer
Most Contact Centres Support Multiple Languages
How to Give Your Line Manager Positive Feedback
people talking with headsets on and chat bubble above their head
Top 20 Examples of Rapport Building Statements
7 Ways to Build an Emotional Connection by Email
7 Ways to Build an Emotional Connection With Callers
The Power of Positive Language
cogs in brain
Soft Skills in Call Centres
What Makes a Good Call
Best Tips, Phrases and Words to Use for Building Rapport
Best Tips, Phrases and Words to Use for Building Rapport
How to Survive and Prosper in a Multilingual Contact Centre
Top Tips for Dealing with Customer Complaints in Call Centres
Using Speech Analytics to Assess Language Proficiency
Sales Techniques: Conversational Selling
The Top Words and Phrases Customers Use to Express their Dissatisfaction
voice pitch
How to Use Vocal Pace Tone and Pitch on the Phone
How to Up-Sell in Your Call Centre
Sorry on a post it note
Handling Customer Complaints – Why You Need to Say Sorry
Person talking on phone - runaway talker concept
Call Control Techniques: Controlling a Runaway Talker on the Telephone
Call and Contact Centre Questions: Phrases a Call Centre Manager SHOULD Use
The Five Phrases a Call Centre Manager SHOULD Use
Five stars
Five Phrases a Call Centre Manager Should Never Use