Soft Skills in Call Centres


Soft Skills in Customer Service

The way you speak to a customer, in terms of the language you use, your tone of voice and clarity are also important and often referred to as the ‘soft skills.’ Two other important influencers are the rapport that you may build up with a customer and the empathy that you show them for the situation they maybe in.

Again, within your induction training and part of the ongoing coaching you should receive will be ‘How to use your soft skills’ in dealing with different customer types. There are obviously certain things that are totally unacceptable in any call – these include swearing, rudeness, cutting calls short or anything else that may be deemed not showing the customer respect. In addition, things such as eating or chewing gum whilst on a call are also not acceptable.

One test we always do is to ask an individual how they would feel if their parent or grandparent had been the customer on that call – would they be happy with it?

A Soft Skills Podcast

To find our which soft-skills you should be looking to improve and how to do so, check out the following conversation with Sarah Morgan, the former Contact Centre Director at OVO Energy.

Just follow the link for more episodes of The Contact Centre Podcast.

Good Practices in Call Handling

  •     Good rapport with the customer
  •     Type whilst talking & listening
  •     Listen without interruptions
  •     Using the customers name
  •     Print documentation off whilst talking
  •     Under promise
  •     Repeat phonetically
  •     Summarise what has been done
  •     Empathy with customer
  •     Close

Bad Practices in Call Handling

  •     Inconsistency
  •     Stationery or documentation not to hand
  •     Not taking complaints seriously
  •     Putting calls on hold without permission (long periods)
  •     Wasting time during pauses
  •     Using jargon
  •     Interrupting the customer
  •     Forget Data Protection rules
  •     Don’t always repeat phonetically
  •     Unenthusiastic

Phonetic Alphabet

The Phonetic Alphabet is used in many centres to help ensure the right information is given. It is useful to learn this alphabet as it can help make the call handling more effective and efficient.

  •     A – ALPHA
  •     B – BRAVO
  •     C – CHARLIE
  •     D – DELTA
  •     E – ECHO
  •     F – FOXTROT
  •     G – GOLF
  •     H – HOTEL
  •     I – INDIA
  •     J – JULIET
  •     K – KILO
  •     L – LIMA
  •     M – MIKE
  •     N – NOVEMBER
  •     O – OSCAR
  •     P – PAPA
  •     Q – QUEBEC
  •     R – ROMEO
  •     S – SIERRA
  •     T – TANGO
  •     U – UNIFORM
  •     V – VICTOR
  •     W – WHISKY
  •     X – X-RAY
  •     Y – YANKEE
  •     Z – ZULU

Many thanks to Paul Weald for providing this information.


Published On: 16th Dec 2012 - Last modified: 17th May 2022
Read more about - Skills, , , , , , ,

Recommended Articles

A photo of smiling contact centre advisor making a point
Customer Service Skills: How to Improve Empathy, Active Listening and Knowledge
A picture of a heart and a brain on a weighing scales
Hiring for Customer Service Soft Skills and Emotional Intelligence
8 'Soft Skills' Training Exercises
Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies.

Choose the content that you want to receive.