Articles - Rapport

Building rapport is at the heart of great customer service. This section brings together expert tips, training insights, and real-world examples on how to connect with customers and create positive, lasting impressions. Explore the role of tone, empathy, and active listening in developing trust and understanding. You will also find guidance on overcoming barriers such as difficult calls or scripted interactions, along with coaching techniques to help advisors sound more natural and authentic. With the right approach, rapport can turn everyday conversations into genuine relationships that improve satisfaction and loyalty.

Customer loyalty – fact or fiction?
Only 2% of Advisors Have Great Levels of Rapport and Empathy
Sticks with customer loyalty program on an office table.
7 Key Ideas for Winning Customer Loyalty
The Secret to Building Real Rapport
Just 60% of Organisations Are Considered to be Good at Building Rapport
Recorded Webinar: Building Rapport Over the Telephone
86% of Contact Centres Crave Empathy and Rapport Building Skills
cogs in brain
Soft Skills in Call Centres
A photo of a human pyramid
4 Team-Building Games for the Contact Centre
How to Handle Emojis in Customer Service
How to Personalise Customer Interactions
Live Chat Probably Costs More than Phone Call