Articles - Rapport

Building rapport is at the heart of great customer service. This section brings together expert tips, training insights, and real-world examples on how to connect with customers and create positive, lasting impressions. Explore the role of tone, empathy, and active listening in developing trust and understanding. You will also find guidance on overcoming barriers such as difficult calls or scripted interactions, along with coaching techniques to help advisors sound more natural and authentic. With the right approach, rapport can turn everyday conversations into genuine relationships that improve satisfaction and loyalty.

A picture of English language letters
Customer Service Language: Changing the Language of Your Contact Centre
A picture of arrows going through a wall
10 Strategies for Overcoming Objection Handling in Sales
Words bad news surrounded by paper balls
How to Deliver Bad News in Customer Service
A note with I'm sorry, and marshmallows on a light
How to Write a Customer Apology Letter – With an Example
A red note with handwriting BUILD RAPPORT
New Ways to Help Agents Build Rapport
7 Ways to Build an Emotional Connection by Email
The Top Qualities for a Contact Centre Advisor
9 Lessons From the Connect Assist Contact Centre
5 Tips to Improve Your Call Centre Sales
Anatomy of a Good Call – Best practice… The Call
emotion balloons
What is Emotional Intelligence?
Apologising for the inconvenience, I'm Sorry
“Sorry for the Inconvenience” – How to Offer a Genuine Apology
How to Build an Emotional Connection with Customers
A photo of an envelope being opened with confetti
Customer Service Emails and Letters: How to Review and Improve Your Templates
How to Handle Stress in the Call Centre
Recorded Webinar: 10 Ways to Exceed Your Customers’ Expectations
A photo of a motivated child
Building Better Performance Through Intrinsic Motivation
Young businessman working in call centre. He is sitting at the table in headset
How to Develop the Best Contact Centre Script
How communication styles affect assertiveness
Want to Speak in the Same Language as the Customer? Use Filtering!
lady gesturing yes
How to Give Great Customer Service
Improve Your Inbound Marketing Strategy Using Customer Analytics
Customer loyalty – fact or fiction?
Two people on isolated backgrounds shrugging
Why Should Your Customers Remain Customers?