What Is Customer Intelligence? Related Articles What Is Business Intelligence and Why Does It Matter? 25 Good Customer Feedback Examples How Product Intelligence Improves Customer Experience Customer Service Feedback: How to Perfect Your Strategy 280 Filed under - Video, Brianna Van Tuinen, CallMiner, Videos Brianna Van Tuinen at CallMiner defines customer intelligence in this video. What Is Customer Intelligence (CI)? Customer intelligence is any information an organization collects to better understand its customers. That could be demographic data, geographic data, information about the customer’s attitudes and behaviours, and even transactional data. It can really be anything to understand the customers. We really focus on feedback coming from customer channels, and that’s because customer channels are a treasure trove of information on customers’ needs, desires, and preferences. The CallMiner platform allows teams to collect and aggregate customer feedback that’s generated across all channels. Brianna Van Tuinen So, if you think about the omnichannel experience, it could be calls, chats, chatbots, emails, social media, surveys, forums, reviews, support tickets, you name it. After collecting that feedback, the platform then can uncover deep insights and intelligence to deliver better customer experiences and outcomes. If you are looking for more great video insights from the experts, check out these videos next: What Is CCaaS? What Are the Benefits? How Can You Stay Compliant With Outbound Dialling? Creating a Customer Service Mantra Author: Brianna Van Tuinen Reviewed by: Robyn Coppell Published On: 28th Mar 2023 - Last modified: 20th Nov 2023 Read more about - Video, Brianna Van Tuinen, CallMiner, Videos Recommended Articles What Is Business Intelligence and Why Does It Matter? 25 Good Customer Feedback Examples How Product Intelligence Improves Customer Experience Customer Service Feedback: How to Perfect Your Strategy Related Reports White Paper: How to Operationalise AI Workflows in the Contact Centre White Paper: How to Drive Business Improvements with Customer Insights eBook: How Customers Can Lead Your Business Transformation in 2024 White Paper: Five Secrets of Top Performing Contact Centres Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter