We asked some of our call centre colleagues to come up with a number of tips to improve call centre performance.
Read on to find out what they had to say…
1. Target for Achievement
There’s a truism that you get what you reward… so reward what you want to get. Focus on what’s important to your organisation – hitting targets, encouraging repeat behaviours, creating an environment for self-development – mix intrinsic and extrinsic motivational techniques to light a fire in people rather than under them.
2. Segment Customers Using IVR options
Improve the routing of your IVR options to match the right customer to the right agent – this will undoubtedly improve customer satisfaction as the customer will be speaking to a skilled agent who is able to respond to their queries.
This will also improve agent job satisfaction in the knowledge that their customers have been provided with appropriate/helpful information and advice.
3. Share Best Practice
When a good call is identified, hold a group session to allow everyone to listen to it. This will reinforce the good behaviour in that individual and push others to demonstrate the same performance. Let them mark it against agreed criteria to determine whether it was a good call themselves – if you don’t have these criteria, get them to create some.
Thanks to Nemo Loans in Cardiff c/o Ann-Marie Stagg
4. Empower Agents and Focus on Business Outcomes
Automatically routing calls to the right place is the norm, but are you applying the same principles to the information agents need to resolve complex calls efficiently? By ensuring that agents have the right information at the right time, customer experience will be improved and staff frustration reduced.
Thanks to Ken Reid of Rostrvm Solutions
[Find out more ways to do so by reading our article: 5 Ways to Empower Your Agents]
5. Plan for Flexible Working Success
When successful, homeworking can lower costs, enhance employee morale and improve service quality. When it fails, however, it can create major motivational, communications and managerial issues.
The key to success is often how well flexible working is planned and introduced. More often than not, at the heart of successful homeworking projects is systematic planning, clear execution and effective communications. So, be sure to lay down precise goals for employees and managers, clearly communicate what tasks employees need to perform, define how individuals and teams within a department should interact, and quantify expectations.
Since 23 of the 47 staff in Canterbury City Council’s customer service operation started working from home, staff performance and productivity has improved by 15–20%, the number of calls handled by 30%, and both staff retention and staff motivation has increased.
Thanks to Paul Skinner
6. Build Relationships
Make a point of identifying and getting to know key people who have responsibility for areas outside your control but which impact on your ability to manage your call centre effectively. A quick chat over a cup of coffee or tea can achieve more than a formal meeting. Work with these stakeholders to increase their understanding of their impact on the call centre and your understanding of what’s driving them.
Strong relationships give you influence, and influence gives you the power to drive change and increases your ability to achieve objectives, whether that’s reducing attrition, delivering customer service excellence or hitting and even exceeding sales targets.
Thanks to Janette Coulthard
7. Re-Examine the Key Performance Metrics
Re-examine the key performance metrics that are used to judge the performance of the contact centre – average handling time might seem like the most important metric, but it tells you nothing about the outcome of calls and other interactions.
Smarter companies are measuring outcomes such as customer satisfaction levels, new business sales, net promoter scores, and life-time value of customers. This enables them to strike a balance between efficiency (the cost per interaction) and effectiveness (business outcome).
[Follow the link to discover: The Best KPIs to Use in Your Call Centre]
8. Improve the Agent Desktop
Take a look at the agent desktop. In the majority of cases this is a complex environment that leads to excessive agent training needs, increased levels of agent frustration and thus turnover, increased average call handling times and, worst of all, customer frustration while they wait for the agent to resolve their issue.
There are products on the market now that can revolutionise the agent desktop to make it more interaction-handling centric and remove the need to directly access business applications. They can even recommend what the agent should do next.
Thanks to Richard Snow at Ventana Research
9. What’s It Doing Now?
Sir Frances Chichester once said of a rather large cruiser, “Sure she’s pretty, but, if the engine gives out she’s a bit big to row. I’ll stick to the sails, thank you.”
What are you looking for when you employ someone to run your WFM system? Given the myriad of systems available and the differing functionality, it’s easy to ask for three years’ experience using WFM Apples or four years using Oranges but…
All too often we use these as stringent hiring criteria: “if they don’t know the system they obviously can’t do the job.” However, isn’t understanding the core functionality and theory behind the system more important?
Manually forecasting and applying this as a sanity check to the system output should be a key part of the WFM function. You cannot tell from the output if it’s doing it right, you need that manual check.
Someone who’s done a five-day vendors course isn’t a resource planner. You need to be looking for people who can do it manually, who can spot the errors.
And when it does break down (and it will), you need someone who can break out the manual Excel models and at least get you out of trouble.
Thanks to David Appleby
10. Make Better Use of External Experts
Research has shown that advisors need the help of external experts to answer customer problems on around 10 per cent of calls.
So make these people a part of your customer contact operation. Customer contact quality shouldn’t be inhibited by the physical walls of your contact centre building.
Thanks to Anita Marsh
11. Form a Team Huddle
Organising team managers, team leaders and call centre agents to all come together to form a team huddle, on a daily basis, sets a great precedent for the team.
It encourages everyone to feel as if they are part of a strongly united group, before they perform their daily duties.
Involve all team members in such a huddle. So, organise everybody and allow your team to realise that you all share a common goal, to optimise call centre performance.
A large European road networking firm employs this strategy and says that a huddle can last for “half an hour sometimes”.
A representative of the business went on to mention that the company “have boards set up so you can actually record what everyone’s doing, just for accountability purposes.
12. Eliminate Avoidable Calls
Implementing a call-avoidance system will provide you with detailed analysis of why customers are calling and the resultant root cause.
Common root causes will signify many different issues, which will often be out of the call centre’s control. However, your company should identify and act on the data that the call centre provides to eliminate such root causes, so that agents do not have to answer the same query repeatedly.
By doing tis, your company has taken action to eliminate avoidable calls, which will allow agents to spend more time on the calls that are left. This helps to improve customer satisfaction and loyalty.
There are several ways to do find root causes, but the most effective and rapidly maturing mechanism is speech analytics. This involves listening in on customer–agent conversations and identifying widespread areas of concern.
Such a process also provides quantified data, which can support putting the investment in to fix the issues.
Thanks to by Dave Lee
13. Ask Advisors for Their Help in Developing Bonus Structures
During a site visit to PhotoBox, we discovered that the company used internal surveys to gather advisor opinions as to what their bonus structure should look like.
Whist not all suggestions that advisors fed back to management were practical, PhotoBox took this feedback into account when developing advisor bonuses and incentives. This proved useful as a “You Said, We Did” exercise.
14. Test Customer Journeys
In a 2016 poll, we discovered that 65% of senior managers have never taken a call in the contact centre, as shown below.
This may be concerning, as if these managers do not have a keen understanding of the role that advisors play in the contact centre, they will more than likely be unsure how to support them.
Following customer journeys can give management a better idea of how to support their staff, whilst also checking that each process is working as smoothly as possible to ensure efficiency.
AO follow a different customer journey each week in their contact centre. Find out more by visiting our page: 17 Things You Can Learn from the AO Contact Centre
Thanks to Charlie Mitchell at Call Centre Helper
15. Spark Healthy Competition Between Agents
Encourage and promote friendly competition. This can be done between departments, offices, reps, etc. Challenge another office working on a similar project and set the criteria for the competition. Short “sprint” competitions keep things fresh, and eliminations can add a bit of extra zing.
Offering immediate prizes for the winning offices or advisors can also be a good idea and could lead up to a grand prize for the overall winner. This kind of incentive is useful in building camaraderie inside your team.
Thanks to Steven
[For more activities of this nature, read our article: Motivational Games for Employees]
Thanks to our Readers for Adding Even More Tips
- Hiring the wrong call centre agent is the root cause of most contact centre performance issues. It’s a significant drain on your budget and bottom line, customer satisfaction ratings and sales results. Every failed hire represents wasted dollars down the drain, not to mention the lowered productivity, poor morale and higher absences associated with a poor job fit. Call centre agent pre-employment screening software can be highly predictive of an individual’s suitability for a particular call centre agent position.The software screens out the job candidates who will burn out fast because they aren’t suited for the work – and identifies the people with the personality/job-fit, soft skills, motivation, and work ethic to be top call centre agents.
Thanks to David Filwood
- Improving performance begins with providing the agents with proper training before a campaign goes live. Too many times companies will train customer service agents on solving specific cases, without providing enough background information. The more information and greater empowerment agents possess, the higher the service levels will be.
Thanks to Avi Gitlin
Do you have any other tips on how to boost call centre performance?
If so, please share them in the comments section below.