Laura Bassett - Call Centre Helper

Connect with Laura on LinkedIn "> Laura Bassett - Call Centre Helper

Laura Bassett

Laura Bassett, Former Product Marketer at NICE

Connect with Laura on LinkedIn

Recent Articles Most Viewed Articles

Generative AI Is Dominant Midyear Trend of 2023

Generative AI Is Dominant Midyear Trend of 2023

Adopt These CX Resolutions for a Successful New Year

Adopt These CX Resolutions for a Successful New Year

How to Deliver an Amazing (Versus Unamazing) Customer Experience

How to Deliver an Amazing (Versus Unamazing) Customer…

Contact Centre Predictions for 2023

Contact Centre Predictions for 2023

Don’t Play Catch-up With CX: Go From Reactive to Proactive

Don’t Play Catch-up With CX: Go From Reactive to Proactive

Exceptional CX Is STILL the Exception. Here’s How You Change That

Exceptional CX Is STILL the Exception. Here’s How You…

Can You Deliver on These Top 4 CX Expectations?

Can You Deliver on These Top 4 CX Expectations?

Lessons in CX From Travel and Hospitality Customer Service Headlines

Lessons in CX From Travel and Hospitality Customer…

Customer Experience Management (CEM) – The Latest Thinking in Looking After Customers

Customer Experience Management (CEM) – The Latest…

How to Deal With Frustrated Customers – And Make Them Happy

How to Deal With Frustrated Customers – And Make…

16 Key Components of a Digital Customer Transformation Strategy

16 Key Components of a Digital Customer Transformation…

What Should You Put in a Customer Service Vision Statement?

What Should You Put in a Customer Service Vision…

10 Best Practices to Improve Customer Experience

10 Best Practices to Improve Customer Experience

The Biggest Problems Facing Contact Centres Today

The Biggest Problems Facing Contact Centres Today

5 Secrets to Building a Customer-Centric Organization

5 Secrets to Building a Customer-Centric Organization

Customer Lifetime Value for Call Centres

Customer Lifetime Value for Call Centres

What Is Customer Effort?

What Is Customer Effort?

The Role of the Contact Centre in Digital Customer Journeys

The Role of the Contact Centre in Digital Customer…

20 Great Ways to Drive Down Customer Complaints

20 Great Ways to Drive Down Customer Complaints

16 Contact Centre Technology Innovations That You Can’t Ignore

16 Contact Centre Technology Innovations That You…

What Is Exceptional Customer Service?

What Is Exceptional Customer Service?

Recorded Webinar: The New Thinking Behind Great Contact Centre Leadership

Recorded Webinar: The New Thinking Behind Great Contact…

23 Considerations to Make Before Implementing a New Digital Channel

23 Considerations to Make Before Implementing a New…

14 Practical Techniques to Improve Knowledge Management

14 Practical Techniques to Improve Knowledge Management

How to Manage Agent Workarounds and Shortcuts

Have IVRs Had Their Day?

Key Questions to Help You Decide What to Automate

8×8 Wins Four Stevie Awards for Technology and Service

Content Guru Wins Two Cloud Excellence Awards

Customer Operations Case Study Pack

Webinar Replay: Are You Wasting Your CX Data’s Potential?

Upcoming Events

29th September 2026

Deployed Isn’t Done: Turning AI Investment into Customer Outcomes – Webinar

29th September 2026

2026 QATC Annual Conference

6 AutoQA Mistakes That Derail Your Program Before It’s Even Started

Low-Code Use Cases With Real-World Examples

Upcoming Webinars

Webinar: How to Tackle the Biggest Barriers to Quality Assurance (QA)

Webinar: How to Turn Customer Feedback into Action

Webinar: Should Voice Agents Replace IVRs?