31 Tips to Improve Customer Satisfaction


Looking for some quick ideas on how to improve call centre customer satisfaction?

Here are 31 quick-fire tips to improve customer satisfaction that have been submitted by Carolyn Blunt (5-11) and our readers.

1. Never say no to a customer

Our golden rule: never say no to a customer. If a customer service rep can’t deliver a solution for the customer, they escalate this to their team lead, so strategically we can resolve the root cause.

If we ever have to say no, it’s a ‘Disney No’; we turn a negative into a positive through freebies such as goodwill credit or free loyalty points.

Thanks to Kelvin

There are also more words and phrases that you should avoid using in customer service. You can find these in our article: 11 Things a Call Centre Agent Should Never Say (But Many Do)

2. Let them see your smile

Be positive… Let them see your smile. A positive experience and a customer care representative that leaves a positive experience will go a long way.

Customers can hear in your voice that you are smiling – it’s hard for a lot of people to be angry when the person on the other end of the phone is happy.

Thanks to Cristie

3. Let your unsatisfied customers guide you

Listen to those that are dissatisfied and act on their advice when it rings true. Find out as much detail as possible. Maybe the problem started on Twitter and has now taken an email and 2 phone calls. How can you improve overall, not just the end problem?

Thanks to John

4. Put the customer at the heart of your decisionsheart-185

Put the customer at the heart of your decisions and take a balanced approach.

Be focused on problem solving, not on the process.

Thanks to Norah

5. Set the right expectations

Be precise and clear in your Terms & Conditions and customer communication, so you control the expectations you create. Keep your promises.

Thanks to Fredrik

6. Show agents how their actions affect the company

It is not enough to train your frontline staff in the systems, procedures or knowledge for their part of the service chain.

We need to actively share the bigger organisational ambitions and give real-life examples of how their actions can impact the reputation of the organisation. This will remind agents of the importance of their role, which could improve customer–agent engagement.

7. Adopt training “power hours”


Adding training “power hours” to an agents’ weekly routines can be really helpful to continuously remind and reinforce the customer-centric mind-set you need.

Support their soft skills regularly; the ability to manage their own emotions, positive language, listening, questioning, empathy, openness (as opposed to defensiveness) and influencing skills are all critical.

Follow the links to see our list of positive words and phrases and our set of empathy statements that boost rapport with the customer.

8. Train team leaders, not team managers

If management is mostly about the processes, schedules and targets, leadership is mostly about behaviour. So, train team leaders, not team managers.

Facilitate leadership sessions to train your team leaders to understand leadership styles, behaviours, decisions and reputation. This is key to them becoming successful and respected leaders.

Good team leaders support their teams to perform and develop and thus get the best results possible from their team members.

9. Train agents to have multiple interaction approaches

As a customer, I expect your agent to flex his or her style to meet mine, so that we have a good rapport and your brand feels like a ‘fit’ for me. It is important that the customer feels as if they are your number-one customer, regardless of the number of customers you serve.

10. Listen to the Voice of the Customer (VOC)


The contact centre is a great place to capture feedback from customers.

Using interaction analytics, it is possible to comb through every single customer contact and analyse the trends, problems and opportunities.

Acting on this data to proactively resolve issues in the service chain or to meet customer demands will improve customer satisfaction and retention rates.

11. Personalise the customer experience

Customers want to be treated as individuals, not as statistics, so a joined-up omnichannel experience should be offered.

No matter whether I tweeted you, called you, sent an email, put a post on your Facebook page, or a combination of all of those, you know who I am, what I need and where it’s up to.

Thanks to Carolyn Blunt, MD of Ember Real Results Training

12. Get agents to relay customer feedback to the wider business

As the call centre is a hub for customer feedback, it can be used to direct the voice of the customer into the wider business to drive real change.

If staff are constantly hearing the same customer complaints, get your agents to relay these complaints back to people who can act on the issues, to make sure future customers don’t face the same problems.

13. Hold call-review meetings with agents

While we have limited time off the phones for training, I made an offer to the staff that they can send me a note about a call they would like to review with me. This might be because they are not comfortable with the way it was handled or because they think they did a good job.

This has worked extremely well.

We listen to the call together and discuss how it went and I can give real-world tips on how it might have been handled more successfully or recognise their strong performance. This results in either improved performance or improved agent morale, which can improve customer satisfaction.

Thanks to Cindy

14. Make moves to boost agent morale


We have introduced fruit at the centre of the Support Centre to get the agents moving and a dartboard in one of the boardrooms to allow staff to interact with each other. We also moved the water cooler across each end of the office. The office relationships and atmosphere have completely changed and it’s amazing how that has impacted the response from the customers positively.

Thanks to Reginald

Find out more advice on boosting morale by reading our 11 Creative Tips That Will Boost Morale in the Contact Centre.

15. Put management in the shoes of the customer

When anyone (managers/supervisors/agents) is listening to calls, make them stand up during any time the agent puts the customer on hold. It’s a great way to demonstrate just how long it feels to the customer.

By doing so, managers may be more motivated to better equip call centres to handle problems, and agents could be more motivated to decrease hold time, resulting in a great experience for the customer.

Thanks to Mike

16. Under-promise and over-deliver

An age-old edict: “never over-sell and under-deliver”. Make sure expectations of service levels are established, published and met consistently!

Thanks to Iain

17. Present a sample of customer complaints in team meetingscustomer-complaints-file-185

Get team members to present a sample of the customer complaints in the weekly team meetings. This allows the team to review the problems faced and also feel engaged in the process of coming up with longer-term solutions.

Thanks to Peter

18. Respond more quickly to emails

With social media, this is the age of the instant answer. A one-working-day turnaround for email is too slow!
Try to send a reply quickly, even if it is just to confirm you have received their email and to set expectations for when they can get a proper reply.

19. Tone is very important

Always use positive words with a genuine interest in the customer’s needs. Tone is so important with the customer not being able to see us.

Thanks to Michelle

20. Allow the team to listen to and score their own callsman-confused-on-phone

In a previous role I encouraged my team to listen and score their own calls. This built buy-in to a predominantly uncomfortable coaching session by giving agents the opportunity to identify their own areas of improvement with customer satisfaction

Thanks to Julia

21. Improve your service levels and queue time

An obvious way to improve customer satisfaction would be to increase service levels and decrease queue time. But, if you wish to do this, you would need more agents in the call centre.

You can find out how many more staff you would need to employ to improve your service level and queue time by using our version of the Erlang Calculator, which factors in shrinkage.

22. Throw away the scripts

We have found that scrapping the script has had a huge positive impact, treating the customer as the individual that they are – talking to them like a fellow human being has seen us receive feedback for being friendly and approachable and is bringing people back time and again.

Thanks to Danielle

23. Treat the customer as you would a friend or business partnerhappy-couple-of-friends-185

Take care of the customer end to end. Treat them as you would a friend or business partner. Do not get stressed about KPIs such as AHT. Only get stressed, if necessary, about the impression you leave in customers’ minds.

Thanks to Anna

24. Make other departments understand your role in customer service

If the culture in the rest of the business is different from the service team, make sure everyone in your company understands the impact they have on the success of the business.

Show them how their actions affect the customer experience as well as the cost to the business.

Thanks to Victoria

25. Keep in touch with the customer

Plus 1’s work for us. A follow-up call or a box of chocolates, or a free trial of a paid feature.

Show that they are valued customer – a small token can make all the difference.

Thanks to Anneliese

26. Share experiences through the companyreward-word-185

My tip is for constant feedback throughout the complete customer service organisation. Every employee is listened to, and experiences are shared throughout the company to improve processes.

Thanks to Bart

27. Senior managers should match words with behaviours

Customer-friendly words from the ‘top’ should be matched by personal behaviours and policies.

28. Reward positive behaviour

When KPIs (key performance indicators) are good, the team is given a budget to do something fun (they pick it themselves). If the KPIs are bad, the budget is zero.

Thanks to Tom

29. Show that you care

Understand your customer’s business and show that you care when users are facing an issue. Act with sympathy as well as fast and understandable solutions.

Thanks to Romeu

30. Use customer focus groupsgroup-185

Use customer focus groups to find out what the customers themselves think makes them satisfied.

To find out more, read our article on 10 Top Tips for Running a Customer Focus Group

31. Be honest

Be honest. Customers appreciate it! Listen to your customers and educate them for better understanding. You can engage them more if you let them see the bigger picture and the background of some of your decisions.

Thanks to Monika

If you want more advise on improving CSat, try reading some of the following articles:

Author: Jo Robinson
Reviewed by: Megan Jones

Published On: 11th Jan 2017 - Last modified: 4th Apr 2024
Read more about - Hints and Tips, , , ,

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  • Great Guide. Thanks

    Max 11 Feb at 21:25
  • as much as a appreciate this tips you have to understand that all companies have a different policy in treating their customers, im a team leader for the customer care of large mobile operator, every contact centre operator has to find a way between what the customer wants to hear and what he should hear and that is hard cuz most of the time the customer wants something we cant give especially when he is complaining

    bleron 23 Feb at 18:27
  • Agree with bleron – sometimes you have to be straight and honest with a customer or no one would get any thing done!

    Tara researching call offs 1 Mar at 23:52
  • Encourage the agents to smile when answering the phone…often makes the world of difference 🙂

    Jacqueline 3 Apr at 16:17
  • I’m not sure that the two are mutually exclusive.

    Speed is important, but not as the expense of quality – think pit stop in a Formula One race.

    jonty pearce 21 Jun at 15:50
  • Great tips for improving customer satisfaction. My favorite is being honest because I still believe that honesty is the best policy. Honesty gives our customers the security that they need to confidently do business with us.

    Entreb 4 Sep at 06:20
  • Thanks

    Abid 7 Jan at 17:23
  • Hi, Thanks for this information. Yes! every center has its own policy however this is just only a tips it’s not necessary mean that every information written on this must be followed. credits to the author

    edgie 31 May at 19:54
  • Foster open communication. Put in place structured ways to communicate with you about their thoughts, feelings ECT

    Mutaka Musitafa 10 Dec at 17:00
  • Regard much on the first impression: The first impression is very important to customers. At the first time the customers should be received friendly since it is the major way for a customer to assess the overall services of the organization.

    zuhura juma abdalla 23 Dec at 05:37
  • Excellent tips. Customer satisfaction can also be improved by providing customers with personalised experiences. It was found in a recent survey that 89% customers wouldn’t mind sharing their personal information with marketers in leiu of targeted content.

    To create these personalised experiences effortlessly, businesses use beacon technology. This technology makes it possible to create personalised experiences and deliver it to the customer’s phone.

    From retail to real estate, this technology is creating waves. It is predicted that in 2016, 85% businesses will be using beacon technology.

    Vibha Gaonkar 2 Jan at 09:23
  • Nice article. Thanks.

    Here one point I would like to add.There are some basic rules to be followed for ending a chat session. You cant end that abruptly. Customers always want to be appreciated and well treated when they talk to the sales and support personnel. SO you should always keep it in mind.

    The basic etiquette before ending the conversation would be:

    1.Always sound polite and cheerful
    2. Don’t forget to thank your customer
    3. Make sure all their issues are resolved
    4. Good Bye should mean ‘Hear from you soon’
    5. End the chat in a more personalized way
    6. Let customer end the chat first

    Suvashree Bhattacharya 6 Apr at 14:29
  • Great article as long as we can use the elements which are fit with our business nature.
    and regarding the item of “On time Response” from my point of view it is an important item however the Quality of the action taken is the most important item.
    kindly share ideas from your perspective about how to achieve the Client Satisfaction.

    Nader Emad 25 Sep at 13:04
  • You’ve mentioned some great points, I would also add that it is important to have a good cloud call centre software in place, to facilitate the customer service.

    Emily Stone 9 Dec at 11:13
  • Emily Stone is so so right. Call centre software should always be to date and fitting for your business’s needs.

    abi 7 Mar at 16:21
  • 18. Respond more quickly to emails: Another way to respond quickly to customers is by allowing them to communicate via text message or through social messaging apps. Today’s customers want options and when email is not fast enough, texting is the way to go.

    David Wang 22 Aug at 16:07