Articles - Customer Loyalty

Customer loyalty is earned through every positive interaction. This page of expert insights, real examples, and proven strategies explores how to create lasting relationships that turn satisfied customers into loyal advocates. Learn how consistency, empathy, and communication influence trust and retention, and discover practical ways to reward loyalty through service excellence. The resources here also highlight how data, feedback, and culture all play a role in building long-term loyalty that benefits both customers and the business.

customer lifetime value
How to Calculate Customer Lifetime Value – The Formula
focus group
10 Top Tips for Running a Customer Focus Group
How Can Technology… Make Life Easier for My Customers?
What Is a Simple Way to Ensure Customer Loyalty?
pull in puzzle piece
3 ways to improve service for high-value customers
All You Need is Love – 5 Great Ways to Get Customer Loyalty
Top Customer Service Strategies – No.6 Welcoming Complaints
Top Customer Service Strategies – No. 3 Recognise the Importance of Customer Loyalty
Five tips to improve customer retention
10 tips to build loyalty amongst staff
Customer loyalty – fact or fiction?
Top Tips for Customer Retention
Customer loyalty: ten top tips to make it happen