Articles - Metrics

Metrics are at the core of every well-run contact centre. This collection of expert insights, practical guides, and performance tools explains how to choose, track, and interpret the numbers that matter most. Learn about essential metrics such as service level, AHT, occupancy, and customer satisfaction, and discover how to balance efficiency with quality. You’ll also find tips for presenting data clearly, using dashboards, and helping teams understand what their metrics really mean for the customer experience.

19 Predictions for the Future of the Contact Centre
Top Customer Service Strategies – No 8. Use Tools with Caution
quality sliding scale
59 Call Centre Quality Assurance Tips
The best ways to collect customer feedback
Debunking the Customer Effort Score
How You Can Drive up Net Promoter Scores
Customer measurement – Don’t measure me
Seven Deadly Sins of Call Quality Monitoring
Are You Displaying the Right Metrics on your Wallboards?
What’s holding back speech analytics?
7 Deadly Sins of WFM
Twelve Call Centre Metrics You Can’t Live Without
Video Image: How British Gas Are Using Metrics in Their Contact Centre
How British Gas Transformed Their Call Centre Metrics
The Best Ways to Benchmark Your Contact Centre
plane performance
10 Tips to Improve Call-Handling Performance
Top tips for using MI in the contact centre
A Beginner’s Guide to Balanced Scorecards
Does a contact centre really need to be world class?
A Beginner’s Guide to Adherence Management
Have Service-Level Stats Outlived their Sell-by Date?
Measuring customer satisfaction and driving behaviour
Six things to banish from your contact centre
What to Measure and Manage in your Call Centre
statistics sheet
Do You Include All Abandoned Calls Within Your Statistics?