Articles - Peter Massey

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Peter Massey, MD & co-founder at Budd UK Ltd.

Peter’s passion is “How do we stop doing dumb things to our customers and people?” The specific consulting methods Budd has used over the past 20 years are encapsulated in his colleagues’ books “The Best Service Is No Service” and its 2022 update “The Frictionless Organization”. Budd is happy to provide free guidance and advice on their use.

He co-founded the LimeBridge global alliance of customer experience experts, operating from 8 countries globally. He facilitates the invitation-only UK Chief Customer Officer Forum, now in its 18th year.

Budd’s focus is sharing: knowledge, access to information and experience. Peter’s focus is the practical meeting of AI and human psychology, the future learning from history.

Connect with Peter on LinkedIn

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