eBook: How to Unlock Hidden Data


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Organisations today collect huge amounts of data: about their customers, about their staff, about their industry, about their processes, about their hardware and software, web traffic, and so on. A small amount of this is business-critical data, roughly estimated to be about 12 per cent, which is used to keep the organisation running smoothly.

But what about the rest?

This means that organisations are sitting on huge amounts of untapped dark data that could help to transform their relationships with their customers, refine their business processes and even improve their products or services.
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