Whitepaper: The Power of Emotion in Customer Service


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Great customer service and customer experience go hand in hand. And, with more companies competing on the basis of customer
experience than price or product features these days, it’s clear that making customers happy isn’t just a good idea, it’s a necessity.


Customers with positive associations with a company are more likely to spend more, to be more loyal, and to recommend the company to friends.

White Paper written by: NICE inContact
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