The shortlist has been announced for the 27th annual Cnect Wales Awards, ahead of the ceremony on the 26th September at Cardiff City Stadium.
The awards celebrate an industry that contributes £650m annually to the Welsh economy and employs 32,000 people across 200 businesses.
The Welsh CX sector is vast and varied, spanning financial services, travel, retail, public sector, and more, and this year’s entries highlight the creativity, adaptability, and innovation driving it forward.
From embracing AI and evolving workplace technology, to reshaping the employee experience and meeting rising customer expectations, the finalists in Best Talent Programme reflect a sector that is both diverse in its people and dynamic in its approach.
Sandra Busby, Managing Director of Cnect Wales, said: “The breadth of entries we’ve seen this year shows the industry’s ability to adapt, innovate, and lead.
Whether it’s through cutting-edge technology, outstanding customer care, or creating inclusive, supportive workplaces, the sector continues to set the bar high.
We’re not only recognising the superb work of individuals, teams and whole organisations but also their commitment to things like diversity, sustainability and ensuring that the industry is one where anyone can thrive.”
Among the major categories this year is Best Talent Programme which celebrates organisations that have successfully addressed business needs with the development of an innovative talent strategy.
Finalists in this category are: The Consumer Helpline, Capital on Tap and Deloitte, who have each demonstrated how forward-thinking talent initiatives can deliver business impact while creating opportunities for people succeed.
The Consumer Helpline’s Learning and Development Officer, Hannah Davies said she was proud of her organisation’s commitment to developing talent.
“Being shortlisted for this award is a proud moment for the TCH Academy. It’s a testament to our commitment to nurturing talent, empowering growth and building a culture where people can truly thrive. As a department, this recognition affirms the impact to our work, not just in developing skills but in shaping futures.”
Sophie Browning, Lead People Partner, Capital on Tap commented: “We’re thrilled that Capital on Tap has been shortlisted for the Best Talent Programme at this year’s CNECT Wales Awards.
This recognition celebrates our commitment to professional development and the lasting importance of in person training, even as the world of AI continues to grow. We wish all the other finalists the very best of luck on the night!”
This year sees the introduction of a brand-new category, Best Working Environment which recognises company efforts to enhance working conditions for both their people, the environment and sustainability, following the repurposing of many buildings to adapt to hybrid working and maximising collaborative space when colleagues are in the office.
Author: Guest Author
Reviewed by: Rachael Trickey
Published On: 19th Aug 2025
Read more about - Industry News
