Articles - Terminology

The CX industry does love an acronym. Need a quick, reliable explanation of contact centre terminology? Our Definitions section offers clear, jargon-free explanations of the terms and acronyms used every day in customer contact. From metrics like AHT and ASA to technologies such as IVR and VoIP, these concise guides help you understand what each concept means, why it matters, and how it fits into the bigger picture. Ideal for newcomers and seasoned professionals alike, this collection makes complex ideas easy to grasp and share.

hot desk
What is a Hot Desk?
Knowledge base concept
What Is a Knowledge Base?
Clock and circular arrow TAT
What Is Turnaround Time (TAT)?
A mobile phone with people icons
What Is Call Routing?
Phone as centre of clock with words average time to abandon ata
What Is Average Time to Abandon (ATA)?
Yellow landline telephone on purple background with the words progressive dialling
What Is a Progressive Dialler?
available
What is Available Time?
ABC always be closing
What Is the ABC Approach?
What is Average Talk Time?
occupancy pie chart
What Is Occupancy?
kpi definition
What is a Key Performance Indicator (KPI)?
attrition people in circle
What Is Attrition?
What is Bluetooth?
DX Next to Digital Butterfly
What Is Digital Transformation (DX)?
What is a Wrap-Up Code?
Web UI and an illustration of a user interface
What Is a Web UI?
calendars in hand
What Is Adherence?
What Is Call Riding?
utilization graph
What Is Utilization?
cup phone
What is an Outbound Call Centre?
A phone keypad
What Is DNIS?
man stood on mountain
What Is Customer Experience Management (CEM)?
fte
What Is FTE?
Person holding a phone with the letters CLI
What Is Calling Line Identity (CLI or CLID)?