Articles - Fiona Blades
Fiona Blades is President and Chief Experience Officer at MESH Experience.
Following a career in petfood marketing and agencies including Leo Burnett, Fiona launched MESH Experience to fill a gap in marketing effectiveness measurement.
By capturing the whole customer experience, (paid, owned and earned), MESH delivers new metrics, like Share of Experience. Award-winning case studies for Fidelity International, Boots and Diageo demonstrate how these turbo-charge decision-making.
Fiona is a Fellow of the Market Research Society, Past President of the Market Research Council in New York and a mentor for The Marketing Academy. An advocate for diversity, she founded diversityunlimited.org and she is also a founding partner of Crater Lake & Co.
