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Most Contact Centres Don’t Measure Traffic Generated From Their Website

Published On: 22nd May 2015 10:11 - Modified: 18th Feb 2020

The majority of contact centres don’t measure how many of their calls are generated by customers bouncing from their website.

However, 25% of participants were not sure if their contact centre was able to do so.

Poll – “Do you measure how much of your call demand is generated by your website?” – answers

Yes – 29%
No – 46%
Not Sure – 25%

Source: Call Centre Helper webinar poll – Webinar: How To Transform Customer Contact in the Contact Centre Sample size – 51 Date: February 2015

Author
Megan Jones

Megan Jones, Editor, Call Centre Helper

Megan interviews inspiring people across the contact centre industry to capture these amazing voices and turn them into best practice articles – covering all elements of what it takes to deliver truly outstanding employee and customer experiences.

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