Most Contact Centres Don’t Measure Traffic Generated From Their Website

The majority of contact centres don’t measure how many of their calls are generated by customers bouncing from their website.

However, 25% of participants were not sure if their contact centre was able to do so.

Poll – “Do you measure how much of your call demand is generated by your website?” – answers

Yes – 29%
No – 46%
Not Sure – 25%

Source: Call Centre Helper webinar poll – Webinar: How To Transform Customer Contact in the Contact Centre     Sample size – 51     Date: February 2015