Recorded Call Centre and Customer Experience Webinars

Recorded Webinar: How to Turn Customer Feedback Into Action

Published On: 22nd Oct 2026 14:00 - Modified: 27th Oct 2026

There are now so many ways to capture customer feedback, it makes your head spin! And whilst it’s exciting to be able to listen better than ever before, too often all of this feedback is literally falling on deaf ears – with no feedback loops in place to make the most of the insights gleaned.

So how do you turn feedback into a continuous improvement strategy? Watch this webinar, where we explore why so much customer feedback is being wasted, the barriers that are typically holding contact centres back from using what they’ve heard, and how to turn it all around to truly start turning customer feedback into action.

In conversation with:

James Marscheider, SmartCX
Afshan Kinder, CX Industry Expert
Megan Jones, Call Centre Helper

You will leave with a clearer understanding of:

Why so many contact centres are caught in this situation right now
Key changes you can make across your people, processes, and technology
Top tips for making sure no customer feedback is ever wasted – ever again!

So, if you’re under pressure to use customer feedback to drive more meaningful operational improvements, this session will help you start to build a strategy that delivers!

Click here for this webinar recording