Date: 22nd October 2026 | 14:00 BST | 9:00 EDT
Location: Virtual
There are now so many ways to capture customer feedback, it makes your head spin! And whilst it’s exciting to be able to listen better than ever before, too often all of this feedback is literally falling on deaf ears – with no feedback loops in place to make the most of the insights gleaned.
So how do you turn feedback into a continuous improvement strategy? In this webinar, we’ll be exploring why so much customer feedback is being wasted, the barriers that are typically holding contact centres back from using what they’ve heard, and how to turn it all around to truly start turning customer feedback into action.
In conversation with:
- Guest speaker, Smart Survey
- Industry Expert
- Megan Jones, Call Centre Helper
You will leave with a clearer understanding of:
- Why so many contact centres are caught in this situation right now
- Key changes you can make across your people, processes, and technology
- Top tips for making sure no customer feedback is ever wasted – ever again!
So, if you’re under pressure to use customer feedback to drive more meaningful operational improvements, this session will help you start to build a strategy that delivers!
Author: Jo Robinson
Reviewed by: Xander Freeman
Published On: 2nd Feb 2026 - Last modified: 2nd Sep 2026
Read more about - Call and Contact Centre Events, Featured Webinar, Smart Survey
