Articles - Terminology

The CX industry does love an acronym. Need a quick, reliable explanation of contact centre terminology? Our Definitions section offers clear, jargon-free explanations of the terms and acronyms used every day in customer contact. From metrics like AHT and ASA to technologies such as IVR and VoIP, these concise guides help you understand what each concept means, why it matters, and how it fits into the bigger picture. Ideal for newcomers and seasoned professionals alike, this collection makes complex ideas easy to grasp and share.

Vintage pink telephone on yellow background.
What Does Hang Up the Phone Mean?
Calendar and Clock - UPL
What Is Unscheduled Personal Leave (UPL)?
What Is Call Riding?
total cost of ownership, (TCO)
What Is Total Cost of Ownership (TCO)?
Data Platform - CDP
What Is a Customer Data Platform (CDP)?
Five Star Rating Quality of Experience
What Is Quality of Experience (QoE)?
workforce people
What Is WFM – Workforce Management?
GWG - Good Will Gesture with flowers
What Is a Good Will Gesture (GWG)?
big thumbs up
What Is CSAT?
calendars in hand
What Is Adherence?
heart mug coffee
What Is Rapport?
utilization graph
What Is Utilization?
occupancy pie chart
What Is Occupancy?
RFT concept man holding a check icon with thumb up
What Is Right First Time (RFT)?
shrinkage pie
What Is Shrinkage?
dsat cart
What Is DSAT ?
exploding clock
What Is Average Handling Time (AHT)?
acw call
What Is ACW?
poc
What Is POC?
fcr
First Call (Contact) Resolution (FCR)
all hands on deck
What is All Hands on Deck?
attrition people in circle
What Is Attrition?
fte
What Is FTE?
Clock and circular arrow TAT
What Is Turnaround Time (TAT)?