Articles - Matt Riley
Matt Riley spent over 10 years transforming and leading high-performing teams in some of the UK’s busiest contact centres.
His experience spans mentoring senior managers, managing large-scale recruitment drives, handling high-level complaints, and improving customer retention. He specialises in performance improvement through advisor development, once helping increase revenue by 1000% in just 12 months. His focus has always been on building strong, cohesive teams and delivering results across both sales and service environments.
Now based in Shanghai, Matt spent several years in international education before shifting his focus to writing. Today, he creates email lead magnets for consultants and business owners in the call centre industry, turning their expertise into engaging content that builds trust and drives leads. His writing blends deep operational insight with the clarity of someone who’s lived it.
