4 Tips for Ensuring Your Customers Are Treated Better


Use Common Sense

My sister, Kim, lives in Park City, Utah. She moved from one home to another about two years ago. Four months later her water was turned off, and she found a notice on her door that she was in arrears with her payments to the water company. She knew there was a mistake. She was set up to “auto-pay” the water bill with her credit card, the same as she had done for her previous home.

She immediately called the water company and talked with Brenda Wilde, the Water Billing Coordinator. Brenda listened to Kim’s “story” and upon doing a little research found out that while Kim had filled out the paperwork correctly, it wasn’t properly notarized. While one could argue that it was my sister’s fault, Brenda’s focus was on taking care of her customer and immediately activated the auto-pay, waived penalties and interest owed as well as the fees for disconnection and emergency reactivation.

Great ending to a customer service story, but it doesn’t end there.

Fast forward about 18 months. Once again, Kim sold her house and purchased another. This time she filled out the paperwork properly and auto-pay worked. But, for some reason she was still paying the bills on her old house as well. Once Kim discovered she was being double-billed, she called Brenda who immediately fixed the problem and credited her account. Brenda also mentioned that she remembered Kim from the last incident.

Just a few months later, Kim was out of the country and received a call from her “friend” Brenda who was inquiring about a big “spike” in water usage. Kim explained that she’d been out of the country for several weeks and no one was home using the water. Brenda offered to look into it further and called her back 30 minutes later to inform her that she was using – actually losing – water at about 600 gallons an hour. There was a major leak in a pipe at her home.

Brenda immediately dispatched an emergency team to shut the water off at her home. Thanks to Brenda, a bigger disaster, such as a major flood in the basement, was averted. There was still some water damage, but it could have been much worse. When Kim finally came back from her trip she stopped by the Water Company to personally thank Brenda and drop off a small gift of appreciation.

Several lessons here:

  1. Make it personal – My sister, Kim, was positively overwhelmed by the service she received from her local utility company. Her explanation was that Brenda made her feel like she was dealing with a person, not a big company.
  2. Use common sense – In the first billing situation, where Kim had her water shut off, Brenda realized that Kim was an honest customer. She had never missed payment in the past. It was obvious there was a mistake. She waived all fees and set up an emergency call to restore the water service. Many companies would let policy and process interfere with common sense. Not Brenda. It was obvious there was a mistake with the second house. Common sense says, “Take care of the customer.”
  3. Remember your customers – Brenda recognized Kim’s name when she called back a second – and third time. Was it really Brenda’s amazing memory? Or was it a good CRM software program? It doesn’t really matter.
  4. It’s just the right thing to do – Finally, the water company is a public utility. It’s a monopoly. In other words, there isn’t any competition. Yet, Brenda saw her way to providing a stellar customer experience. Why? Because it’s just the right thing to do!

This blog post has been re-published by kind permission of Shep Hyken – View the original post

About the author

Shep Hyken Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty. Follow Shep on Twitter: @Hyken

Read other posts by Shep Hyken

Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Published On: 4th Aug 2016 - Last modified: 2nd Nov 2017
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