PCI Pal Launches New Brand Identity

Published On: 13th Oct 2026 17:39

PCI Pal has launched a new brand identity and global marketing campaign.

The new identity includes updated messaging, a modern visual design and a new website highlighting PCI Pal’s platform, partner ecosystem and focus on secure customer experiences.

PCI Pal says it currently secures more than half a billion interactions each year across more than 750 customers worldwide.

As customer interactions become increasingly digital and AI-powered, the company is positioning its platform around maintaining trust throughout the customer journey.

“Our new brand signals our new vision for the future of secure customer interactions across any conversational channel, whether human or AI-powered,” said James Barham, Chief Executive Officer of PCI Pal.

The platform combines Secure & Capture, PCI Pal’s secure payment capabilities, with Verify & Protect, its verification and fraud protection solutions.

“Some years ago now, we entered the market as the disruptor, the first in the cloud with a new approach to providing solutions in a space inhibited by cumbersome hardware solutions that were not ready for the digital transformation that was about to hit the contact center market.

Since then, we’ve grown PCI Pal to be the leading cloud vendor of secure payment solutions to the business communications market, with a consistent and long-standing commitment to our partners and customers.

The launch of our new brand recognizes the position we hold today, and underlines our ambitions to further support this business, our partners, and our customers long into the future.”

The launch comes as PCI Pal reports new customer onboarding, expansion across North America, Europe and ANZ, and growth in its integrated partner ecosystem.

“When I joined PCI Pal a year ago, I saw a market-leading business built on a powerful partner ecosystem, a best-in-class cloud platform and products, and exceptional organic growth. But our brand no longer reflected who we had become, or the scale of our ambition.

This new brand identity gives us clearer, more distinctive positioning to communicate our value, strengthen our leadership in secure payments for business communications, and drive our next phase of growth,” said Kathy Varney, Chief Marketing Officer at PCI Pal.