53% of Call Centre Professionals Don’t Know Their Customer Lifetime Value

53% of industry professionals are unaware of their customer lifetime value, which is surprising given that this figure could significantly impact the company culture, in terms of emphasis on long term customer satisfaction or short term sales, for example.

Poll – “What is your Customer Lifetime Value?” – answers

Don’t Know – 53%
Less than £1,000 – 13%
£1,000-£4,999 – 9%
£5,000-£9,999 – 3%
£10,000+ – 22%

Source: Call Centre Helper Webinar Poll – How to build a business case for More Budget (and New Technology)     Sample size – 72     Date: April 2016