Articles - Elaine Lee

Elaine Lee, leading Reynolds Busby Lee (RBL), is a CX and Marketing Strategy Consultant with 30+ years’ experience, including significant client-side work.

She excels in understanding customer needs, including customers in vulnerable circumstances and works with organisations in the commercial and charity sectors to deliver customer-centric growth. She aligns strategies with objectives, focusing on acquisition, retention, and reactivation. RBL provides strategy development, training, and implementation.

She is a proud trustee for Sightsavers on the global board and chairing boards in Sweden and Norway. A football fan, wife, and mother, she enjoys food and outdoor activities.

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Concept of building resilience with blocks with the word
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