Yasir Bugrara - Call Centre Helper

Connect with Yasir on LinkedIn "> Yasir Bugrara - Call Centre Helper

Yasir Bugrara

Yasir Bugrara, Global Director, AI for Contact Centres Platforms, Medallia

Connect with Yasir on LinkedIn

Recent Articles Most Viewed Articles

Using Speech Analytics to Improve the Customer Experience

Using Speech Analytics to Improve the Customer Experience

A Checklist for Implementing… Performance Management Tools

A Checklist for Implementing… Performance Management Tools

Unlocking the Value of Contact Centre Data

Unlocking the Value of Contact Centre Data

28 Brilliant Hacks to Improve Contact Centre Efficiency

28 Brilliant Hacks to Improve Contact Centre Efficiency

A Checklist for Implementing… Speech Analytics

A Checklist for Implementing… Speech Analytics

16 Contact Centre Technology Innovations That You Can’t Ignore

16 Contact Centre Technology Innovations That You…

30 Contact Centre Predictions for 2021

30 Contact Centre Predictions for 2021

How Are Customer Expectations Changing and What Does That Mean for Us?

How Are Customer Expectations Changing and What Does…

What to Look for When Buying a Cloud Communications System

What to Look for When Buying a Cloud Communications System

8 Ways AI Is Already Changing WFM for the Better

How to Keep Your Promises to Customers

Can You Afford to Ignore Shadow Knowledge?

Xander Freeman Shares Latest Call Centre Helper Research on Zoom Podcast

8×8 Names Jamie Snaddon and Nerea Gandarias in New Roles

eBook: EU Data Sovereignty for the Contact Centre

Demo: Smarter Self-Service Powered by AI and Built to Learn from Every Interaction

Upcoming Events

14th October 2026

Unified Communications Expo (UCX) London 2026

18th October 2026

Customer Contact West 2026

Reversing the Sprawl…And Why More Isn’t Always Better

How to Fix The Most Common WFM Planning Mistakes

Upcoming Webinars

Webinar: How to Turn Customer Feedback into Action

Webinar: Should Voice Agents Replace IVRs?

Webinar: Are These Adoption Mistakes Derailing Your AI Strategy?