Aspect Bursts Back Onto the CX Scene – Alvaria Rebrands

Alvaria has officially announced its rebrand to “Aspect”. This strategic return is aimed at enhancing workforce engagement and operational efficiency.

Previously know for its foundational work on Automatic Call Distribution and Workforce Management Software, the team at Aspect say their return reflects their commitment to driving innovation and empowering businesses to adapt to future challenges.

Gillian Grefé, Head of Brand Creative at Aspect, went into further detail on their latest blog post, stating: “We are returning to our roots as the pioneer of workforce technology, with a commitment to shaping the future of work, reintroducing Aspect to the market.”

Alongside this, Aspect has introduced WorkforceOS, a user-friendly platform built around the agent experience. We’ll cover more news on this as the project enters the beta phase, but so far Aspect has stated that it will be “easy to use and familiar feeling, like the technology your teams are already comfortable with.”

The rebranding signifies a step forward for Aspect, as it begins to re-establish itself as a major player in the WFM and wider CX space.

Author: Xander Freeman
Reviewed by: Hannah Swankie