Disrupt Event Recognised by Leading Customer Service Association

Sabio Group has been honoured following the success of its recent digital transformation event, Disrupt.

Sabio was awarded an ‘IMPACT 22’ award by the Asociacion Espanola de Expertos en la Relacion con Clientes (AEERC).

The awards were launched by AEERC to highlight the initiatives of companies in the contact centre sector that value strong customer service while supporting continuous knowledge sharing.

Sabio’s efforts in promoting the importance of positive and innovative customer relations at its flagship Disrupt event in Madrid – held at the La Casa del Lector, Matadero de Madrid in June – led to the award.

Tim Pickard, Chief Marketing Officer at Sabio Group, said: “Our Disrupt event in Madrid was a massive success; attended by more than 500 delegates in person and online from across Spain.

“It positioned us at the forefront of Spanish digital transformation and highlighted the customer experience successes of companies – not just in Spain – but internationally.

“As we begin preparations for Disrupt 2023, we are truly delighted that our efforts in promoting the latest digital transformation trends and the importance of providing memorable customer experiences have been recognised by AEERC.”

Santiago Martinez, Sabio Group Country Manager for Spain, added: “It has never been more important for brands to take CX and digital transformation seriously. Our industry is changing rapidly and CX will clearly be a differentiator for brands in the long-term.

“It is a really exciting time to be involved in the customer service industry – and not only in Spain but internationally. This award from the AEERC means so much to us and is further evidence of our position as a leading voice within the digital transformation conversation across Spain.”

The AEERC is a non-profit organisation whose mission is to provide its associates with the necessary tools and knowledge to improve their customer service activities. It promotes and disseminates information, knowledge and experiences among organisations involved in enhancing customer experience.

Currently, the AEERC represents more than 200 organisations across Spain that pride themselves on providing strong customer service and experiences through their contact centres, customer service platforms, outsourcing/BPO relations and technologies.

It launched the IMPACT ‘22 Contact Center Spain awards to recognise businesses for the support they give to the Contact Center industry. The awards also show a commitment to one of the Association’s main objectives; to support the initiatives of its associates’ activities that promote impact and drive the sector.

A statement from the AEERC said: “We appreciate the commitment of the sector and we congratulate the companies and their professionals who have worked to ensure the success of these activities that have left such an impact on the contact centre sector.”

About Sabio

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

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