Luware Opens US Office to Expand Global Presence

Luware has opened its first US office in New York City as part of its international expansion strategy.

Larry Robinson, a seasoned executive with experience across the unified communications and cloud services sectors, will lead US sales and oversee the development of a direct and channel-focused sales team targeting Microsoft-centric enterprises.

“We are elated to have Larry driving our US business operations and overseeing our new New York office during a time of rapid growth for Luware,” said Serge Gansner, CEO of Luware.

“Larry brings a highly strategic focus in this key market, as we build on our organic growth in the US and expand our presence in North America.

Larry’s expertise with building and leading highly motivated direct sales and channel teams across a variety of IT sectors will be integral in fuelling our business objectives.”

Robinson added: “I’m delighted at the opportunity to help Luware reach its immense potential in the US market.

Luware’s exciting offerings, prolific innovation, and key role in advancing the Microsoft Teams-integrated contact centre model are a recipe for rapid growth in the US – and New York is as dynamic as it gets for its North American headquarters.

I’m looking forward to building a stellar team to address increasing demand for Luware’s innovative offerings.”

The company offers cloud-based communication tools, including Luware Nimbus, a platform natively built for Microsoft Teams that supports a range of internal and external communication needs, from contact centres to department-specific workflows.

Luware recently introduced AI automation capabilities through its Virtual User solution and was shortlisted in the 2025 CRN Tech Innovator Awards.

“Luware’s solutions are truly innovative and in tune with market needs, which facilitates swift customer adoption and creates substantial upsell possibilities for partners,” said Ryan Gallagher, Director of Sales at Digital Collaboration Services.

“The company’s strong subscription model guarantees a consistent, recurring revenue flow, rendering it a highly lucrative enhancement to our offerings.”

The company serves over 1,000 customers globally and has begun building a US customer base, including clients such as Century Communities.

Author: Hannah Swankie
Reviewed by: Rachael Trickey