New South Wales Rugby League Adopts AnywhereNow

New South Wales Rugby League (NSWRL) has migrated to AnywhereNow’s Tendfor contact centre solution.

The move replaces NSWRL’s traditional telephony setup with a Microsoft Teams-integrated system aimed at simplifying operations and improving day-to-day experiences for staff and callers.

During the Proof of Concept phase, the solution was deployed and supporting NSWRL operations within a few hours, which played a key role in the decision to proceed.

“Simplicity of implementation was critical and the speed at which the Tendfor solution was deployed, and how quickly it began supporting our day-to-day work, blew us away,” said Maurice Veliz, IT Operations Manager at NSWRL.

As a native contact centre and attendant console for Microsoft Teams, Tendfor is built on Microsoft APIs, enabling voice-native routing without SBCs or workarounds. NSWRL transitioned from a legacy PABX system to a Teams-aligned environment as part of the change.

The deployment delivered early operational improvements, including an average call wait time of 17 seconds within the first 48 hours of go-live, alongside strong early adoption across agents.

AnywhereNow teams noted a high volume of answered calls and steady usage as staff adapted to the new platform shortly after launch.

A joint deployment effort between NSWRL, AnywhereNow, and its partner supported the rollout across preparation, configuration, go-live, and post-launch optimisation, with ongoing support provided throughout.

“We are proud to welcome NSWRL to the AnywhereNow customer community,” said Vaughn Madeley, Strategic Partner Manager at AnywhereNow.

“Their commitment to transforming their communication environment, combined with a clear understanding of what they needed from a Teams-native contact centre, set the foundation for a smooth and effective deployment from the outset.

With Tendfor we supported a rapid rollout focused on simplicity, reliability, and intuitive experience for both agents and callers.”

NSWRL also highlighted the level of support received during the project, including responsiveness and consistency from initial deployment through to optimisation.

“This collaboration has transformed our operations and reaffirmed the power of trusted partnerships,” added Maurice Veliz.

“We appreciate the professionalism, dedication, and teamwork with AnywhereNow that made this migration a success and we look forward to building on this foundation as our needs continue to grow.”

The shift provides NSWRL with a Microsoft Teams-aligned contact centre designed to improve operational visibility and support future development of its communication capabilities.

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AnywhereNow is a global pioneer in transforming customer experience with innovative AI solutions and a leading provider of cloud-based contact centres for Microsoft Teams.

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Author: Hannah Swankie
Reviewed by: Megan Jones