Transversal has announced a technology partnership with Wonnova, specialists in gamification.
The new collaboration will provide organisations in the UK with the opportunity to adopt an emerging technique that has already started to radically change the way contact centre agents and employees interact with customers in the US.
Used to describe the application of game techniques in non-gaming environments, gamification offers a powerful way to heighten engagement amongst a company’s users – contact centre agents in the case of customers – which builds loyalty and could ultimately increase sales.
By appealing to the competitive nature of contact centre agents and employees, gamification elevates the traditional ‘leader board’ system into an experience which is motivating, fun and encourages comradeship. The best employees are recognised and rewarded for their contributions through kudos, which in turn improves knowledge through an active ecosystem.
“We offer a completely customisable platform that can be adapted based on an organisation’s own business strategy,” said Jose Angel Cano, CEO at Wonnova. “Partnership with Transversal allows us to generate engagement in the very competitive environment of contact centres, where improving results is a continuous challenge.”
“Partnering with Wonnova enables us to channel our best practices in creating an effortless customer experience and apply it to agents in contact centres,” said Michael Aston, CTO at Transversal. “All organisations have an appetite to improve the knowledge they capture from their agents and by successfully motivating them with gamification, the result is improved knowledge across the enterprise.”
For more information about Transversal, visit their website.
Author: Megan Jones
Published On: 17th Jun 2015 - Last modified: 18th Dec 2018
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