Vonage Helps Max Factory Double Active Customers

Vonage has announced that Italian retail chain Max Factory is using its messaging solutions to develop more targeted and measurable customer communications.

Max Factory operates 48 stores across seven regions and previously relied on printed promotional materials.

The retailer has since integrated the Vonage Messages API via WhatsApp and Vonage Conversational Connect to deliver personalised promotions and marketing communications across digital channels.

After one year, Max Factory reported a 100% increase in its active customer user base and a 65% read rate for its personalised email marketing campaign.

“Vonage gave Max Factory the tools to reach our customers efficiently and securely via the messaging channels that resonated with them,” said Giacomo Cinelli, Head of Marketing at Max Factory.

“Vonage’s solutions allowed us to deliver personalised, targeted promotions directly to customers, and empowered our team to tailor content dynamically based on individual purchasing history, location, and preferences – capabilities that traditional advertising channels simply cannot match.”

The centralised approach also reduced manual workload and operational errors, while replacing paper flyers with digital communications reduced costs and environmental impact, according to Max Factory.

“Max Factory’s transformation is a powerful example of what becomes possible when retailers move from one-size-fits-all outreach to intelligent, personalised, and omnichannel communications,” said Fredrik Gessler, Head of API Product Management for Vonage.

“By leveraging the Vonage Messages API via WhatsApp and Vonage Conversational Connect, Max Factory was able to reach customers more reliably, engage them more meaningfully, and scale its marketing operations with unprecedented efficiency. This is exactly the kind of transformation we enable for enterprises around the world.”

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Author: Hannah Swankie
Reviewed by: Robyn Coppell