8×8 has introduced 8×8 AI Studio.
The new offering is a native AI development environment that enables teams to build, test, and deploy AI agents directly within the 8×8 Platform for CX using natural language. It is currently in early availability for existing customers.
The launch addresses common barriers to AI adoption, including reliance on specialist developers, lengthy implementation timelines, and disconnected tools.
By embedding AI capabilities within its existing platform, 8×8 aims to reduce the gap between AI strategy and execution, enabling organisations to work within infrastructure they already use.
According to the Metrigy Customer Experience Optimization 2025-26 report, many CX leaders prefer building their own AI agents due to greater trust and alignment with internal expertise.
8×8 AI Studio supports this approach by integrating with existing voice, digital, and data systems without requiring additional vendors or infrastructure.
“Many companies – especially mid-sized ones – have held back deploying AI agents because of the cost of specialized developers and months of integration work.
8×8 built AI Studio natively on infrastructure its customers already operate so no intricate integration is required,” said Sheila McGee-Smith, President & Principal Analyst at McGee-Smith Analytics.
“A business user can describe what they want an agent to do in natural language, and the native Builder creates it, including the ability to take real action such as scheduling appointments or filing tickets.
This combination of accessibility for non-technical teams and the flexibility to expand into agentic workflows on a single platform is what will allow companies to transform AI from a concept to repeatable outcomes.”
The platform includes a Builder tool that enables users to create AI agents using plain language, with deployment across voice and digital channels.
Early users are applying these agents across a range of use cases, including inbound routing, outbound engagement, sales qualification, scheduling, internal support, and employee productivity.
“8×8 AI Studio is not an AI layer sitting on top of a communications platform, it’s AI embedded in the infrastructure itself,” said Hunter Middleton, Chief Product Officer at 8×8, Inc.
“The LLM has direct access to real-time voice data, network telemetry, and the full interaction context that external tools typically cannot access.
That direct access also eliminates the transcription intermediaries responsible for the latency and drop-offs that destroy the natural conversation experience on older architectures. That is what separates AI that demos well from AI that holds up at production scale.”
Organisations in early availability are using the platform to support always-on inbound services, automate outbound communications, qualify sales leads, manage internal support requests, and improve individual productivity through configurable AI agents.
For more information about 8x8 - visit the 8x8 Website
About 8x8
8x8 is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions, powered by one global cloud communications platform. Find out more about 8x8
Author: Hannah Swankie
Reviewed by: Megan Jones
Published On: 15th Apr 2026
Read more about - Latest News, 8x8
