8×8 has introduced a new partner programme for its direct resell channel that expands how partner performance is measured.
The programme introduces a four-tier structure – Authorized, Silver, Gold and Platinum – with partners eligible for financial incentives based on their tier.
Participants will also have access to 8×8 support teams and monthly performance dashboards designed to track progress across new customer acquisition, customer retention and multi-product adoption.
The company said the programme is intended to support partners throughout the customer lifecycle, from winning new business to expanding existing customer relationships.
As part of the update, 8×8 has appointed Maryam House as Global Director of Strategic Programs, a newly created role. House previously served as Senior Partner Success Manager, working directly with resellers.
The company said the role has been created to bring partner feedback into executive leadership and to work alongside channel leadership on partner initiatives.
Emily Masterton, Global Head of Channel at 8×8, said the programme reflects changing priorities within the channel.
“Most partner programs reward activity – but this one rewards outcomes,” said Emily Masterton, Global Head of Channel at 8×8, Inc.
“As our business – and the wider industry – have evolved, it’s clear that deep customer relationships drive true value, alongside winning new business.
This program reflects that shift, with real investment behind it: dedicated channel account managers, outcome-based enablement, co-marketing support, proactive feedback loops through our Centre of Excellence.”
8×8 said it tested the programme with selected partners before its wider launch.
Michael O’Donnell, Chief Commercial Officer at Opus Technology, commented:
“You want partners that understand exactly what you need to deliver for success. This new 8×8 program delivers on that front because it’s looking at the big picture and going beyond just bringing in more business. I’m looking forward to seeing what we can achieve.”
Rick Dell, CEO of Vertical Communications, added:
“Long-term customer relationships are what our business is built on, and the new partner program exemplifies that. 8×8 designed the new partner program around retention and strategic growth, not just new logos alone, which is exactly how we operate.
As their only Platinum partner in North America, we’ve already seen what our partnership with 8×8 can deliver. This program gives us the structure to do a lot more of it.”
Brend Johnston, Managing Director of Arrow Voice & Data, also welcomed the changes:
“The new 8×8 partner program addresses something we’ve been waiting for: a structure built around our success, not just 8×8’s.
It rewards retention and depth of partnership, not just new business, which reflects how we actually run our business at Arrow Voice & Data.”
For more information about 8x8 - visit the 8x8 Website
About 8x8
8x8 is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions, powered by one global cloud communications platform. Find out more about 8x8
Author: Hannah Swankie
Reviewed by: Robyn Coppell
Published On: 10th Aug 2026
Read more about - Latest News, 8x8
