Puzzel Partners With AVANT to Expand EMEA Reach

Puzzel State of the Contact Centre 2026 Box

Puzzel has announced a strategic partnership with technology distribution platform AVANT.

This partnership is aimed to expand access to its AI-powered customer experience solutions across EMEA.

The agreement will make Puzzel’s cloud-native contact centre platform available through AVANT’s network of Trusted Advisors, giving organisations access to AI, automation and omnichannel customer service capabilities as part of broader digital transformation projects.

Through the partnership, AVANT’s advisors will be able to offer Puzzel’s customer experience platform to organisations looking to manage customer conversations across voice and digital channels, automate routine interactions and provide agents with real-time insights.

Commenting on the partnership, Rob Merhej, Regional Vice President, AVANT – EMEA, said:

“As organisations continue to prioritise customer experience as a key driver of growth and loyalty, we’re excited to welcome Puzzel to the AVANT portfolio.”

He added:

“Puzzel’s AI-native approach to customer experience gives our Trusted Advisors access to a powerful platform that helps organisations improve service quality, increase efficiency, and create better experiences for both customers and employees.”

AVANT provides enterprises with access to technology solutions across areas including cloud, connectivity, security, AI and customer experience through its network of Trusted Advisors. Under the agreement, those advisors will also gain access to Puzzel’s modular customer experience platform.

Allison Hogg, Partner Manager at Puzzel, said the partnership forms part of the company’s partner strategy:

“Our partnership with AVANT is an exciting milestone as we continue to build a partner-first business.”

She continued:

“We’re committed to making it easier for organisations to access the technology they need to deliver exceptional customer experiences.

AVANT’s extensive community of Trusted Advisors provides a powerful route to market and allows us to reach more businesses looking to transform customer service through AI, automation, and connected experiences.”

Puzzel said its platform combines customer interactions, business systems and operational workflows within a single environment, while supporting organisations with AI, automation and customer engagement tools.

The company also highlighted its focus on providing a European-based customer experience platform with an emphasis on data sovereignty and compliance.

The partnership forms part of Puzzel’s ongoing expansion of its partner ecosystem across the EMEA region.

For more information about Puzzel - visit the Puzzel Website