Sabio Expands Disrupt 2026 Across Four European Cities

Sabio Group has announced the dates and locations for Disrupt 2026.

Its customer experience event series is taking place across four European cities: Madrid on 14 April, London on 19 May, Paris on 2 June, and Utrecht on 16 June.

The expanded programme reflects increasing interest in practical approaches to AI within customer experience.

Across the four events, senior leaders will examine current challenges and share examples of AI being applied in real operational environments. More than 600 CX leaders are expected to attend.

Andy Roberts, CEO of Sabio Group, commented on their events, saying:

“The expansion across Europe shows that organisations are moving beyond the hype and focusing on real outcomes in customer service and experience. Disrupt stands out because it connects leaders directly with businesses already delivering transformation at scale – not just talking about it.”

Stuart Dorman, Chief Innovation Officer at Sabio, adds:

“Disrupt is widely regarded as a key event in the European CX calendar. We’re pleased to bring the programme closer to our customers in Northern Europe with new editions in The Netherlands and France. This expansion is about meeting real demand from CX leaders for practical, honest discussions on AI that deliver value now.”

Disrupt 2026 will include sessions on AI maturity planning, models for automating customer interactions, approaches to building trust at scale, and examples from organisations already implementing AI in production.

Stuart Dorman concludes:

“Our UK and European programme reflects a clear shift in how organisations approach customer experience. Disrupt has become a trusted forum for leaders because we focus on practical transformation, showcasing businesses already delivering results with AI in production today.”

For more information about Sabio - visit the Sabio Website

About Sabio

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

Find out more about Sabio

Author: Hannah Swankie
Reviewed by: Rachael Trickey