UJET Launches Google Cloud CCaaS for SMB Market

UJET has announced the launch of Google Cloud CCaaS by UJET.

This is a managed service offering aimed at extending Google Cloud’s AI-powered contact centre and customer experience solutions to small and midmarket organisations through AVANT’s Technology Solutions Distributor channel.

The offering introduces a new route for Trusted Advisors to deliver Google Cloud’s CX capabilities, including the Gemini Enterprise for Customer Experience suite, without requiring large enterprise agreements or significant cloud spend commitments.

It is designed to make AI-driven CX tools more accessible to organisations outside the enterprise segment.

“This launch represents a significant expansion of our long-standing relationship with Google Cloud,” said Vasili Triant, CEO of UJET.

“Through this managed service approach, we are providing the channel with Google Cloud’s industry-leading, AI-first CX solutions, backed by world-class support and dedicated customer success resources.

This motion allows small businesses and midmarket organizations to easily purchase and adopt the same powerful AI tools used today by the largest global enterprises.”

The service combines core contact centre functionality, including omnichannel routing and analytics, with AI capabilities such as virtual agents, real-time assistance, and conversational insights.

It also includes access to Google’s CX Agent Studio for building agentic AI workflows, alongside support services aimed at simplifying deployment and ongoing use.

“A hyperscaler entering the TSD channel is a turning point for CX. By bringing Google Cloud’s AI-powered platform into the channel exclusively through AVANT, organizations gain both a stable, scalable foundation for innovation and the guidance of a Trusted Advisor to navigate it,”

“With Google Cloud’s Gemini-powered CX stack at the core, this is what an AI-first customer experience truly looks like,” said Andrew Pryfogle, Head of CX/AI and Global Education Lead at AVANT.

The initiative is positioned as a way to broaden access to AI-led CX tools, enabling organisations to adopt capabilities such as automation, agent assistance, and analytics either as standalone solutions or as part of a wider platform transition.

“Our goal is to make every business agentic, and every customer experience streamlined. By launching this motion with UJET and AVANT, we’re giving SMBs sophisticated AI tools and foundations they need to succeed in the agentic era,” said Darshan Kantak, VP, Applied AI, Google Cloud.

Google Cloud CCaaS by UJET and the Gemini Enterprise for CX suite are available immediately through AVANT and its network of Trusted Advisors, with options for phased adoption depending on organisational needs.

For more information about UJET - visit the UJET Website

About UJET

UJET leads the way in AI-powered contact center innovation, delivering a future-proof, cloud platform that redefines the customer experience with cutting-edge AI, true multimodality, and a mobile-first approach. We infuse AI across every aspect of your customer journey and contact center operations, to drive automation and efficiency. UJET's AI solutions empower agents, optimize customer journeys, and transform contact center operations for elevated experiences and actionable insights.

Find out more about UJET

Author: Hannah Swankie
Reviewed by: Megan Jones