Contact Centre Research

Call Arrival Patterns has the Greatest Impact Upon Forecast Accuracy

A graph showing the answers to the question "Which factor most affects your forecast accuracy" with the answers of 26%-the weather, 23%-mailings, 21%-marketing, 3%-disasters, 27%-call arrival patterns

Published On: 20th Nov 2012 10:10

According to our poll, call arrival patterns are the greatest factor in affecting forecast accuracy.

But, this is certainly not the most significant factor by a great margin, with the weather, mailings and the influence of marketing all big factors.

Poll – Which factor most affects your forecast accuracy? – answers

The weather 26%
Mailings 23%
Marketing 21%
Disasters 3%
Call arrival patterns 27%

Source: Call Centre Helper webinar: Improving Forecast Accuracy Sample size – 105 Date: May 2012

We have a Monthly Forecasting Excel Spreadsheet Template you might want to try

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

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Call Arrival Patterns has the Greatest Impact Upon Forecast Accuracy

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