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Most customer feedback is actually read

Published On: 12th Sep 2014 10:08 - Modified: 13th Aug 2025

During our webinar “ALL NEW 30 Contact Centre Tips” our audience were asked “How do you use customer feedback?”

Poll answers

We use overall percentage scores   50%
We call back unhappy customers   53%
We read all comments   61%
We sample some comments   14%
We mainly ignore comments   2%

Source: Call Centre Helper website webinar poll Sample size – 198 Date: May 2014

Here is a link to the webinar: ALL NEW 30 Contact Centre Tips

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

Connect with Jo on LinkedIn

Most customer feedback is actually read

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