Contact Centre Research

The Average Customer Lifetime Value is over £1000

Published On: 14th Oct 2016 08:00 - Modified: 19th Jan 2026

Poll – “On average, what is your customer’s lifetime value?” – answers

£1 to £99 – 25%
£100 to £499 – 13.6%
£500 to £999 – 9.1%
£1,000 to £4,999 – 22.7%
£5,000 to £24,999 – 13.6%
£25,000 to £49,999 – 2.3%
£50,000 to £250,000 – 2.3%

Source: Call Centre Helper Survey – How Contact Centres Are Delivering Exceptional Customer Service (2016 Edition) Sample size – 350+ Date: March 2016

Author
Megan Jones

Megan Jones, Editor, Call Centre Helper

Megan interviews inspiring people across the contact centre industry to capture these amazing voices and turn them into best practice articles – covering all elements of what it takes to deliver truly outstanding employee and customer experiences.

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The Average Customer Lifetime Value is over £1000

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